LG Aims to Reach an Optimistic Pre-slowdown Sales
LG Electronics Inc, the major player in the production of home appliances has based its sales strategy with the calculation that sales will return to their normal pre-slowdown level by 2010 to 2011. This is one of the major reasons why the company aims to post sales equaling that of 2008 despite the apprehensions that market of home appliances may be downsized by 19-20%.
According to Dan D.H.Koh, vice president of marketing strategy at LG’s home appliance unit, the company is all slated to return to its growth rate of 19 % by 2011. This rate was registered before the recession took over. The decision of the home appliances major can be good news for the prospective buyers as aggressive sales strategy is bound to affect the prices. The company also looks to barrage the market with attractive offers. This step will specifically help those customers who compare home appliances and their respective prices before deciding to buy any necessitated product.
The company which until now has been focusing on increasing the volumes has taken a paradigm shift and it now aims to increase its market share. LG is the largest manufacturer of the residential air conditioners and no. 3 in the mobile phone manufacturing. The company has been, for some time, yearning to foray into the appliances related to health cares like massage chairs.
LG has not been too receptive of price cuts but the ongoing competition has led it to come with campaigns with numerous lucrative offers. However, to tap these offers consumers must compare home appliances.
According to Dan D.H.Koh, vice president of marketing strategy at LG’s home appliance unit, the company is all slated to return to its growth rate of 19 % by 2011. This rate was registered before the recession took over. The decision of the home appliances major can be good news for the prospective buyers as aggressive sales strategy is bound to affect the prices. The company also looks to barrage the market with attractive offers. This step will specifically help those customers who compare home appliances and their respective prices before deciding to buy any necessitated product.
The company which until now has been focusing on increasing the volumes has taken a paradigm shift and it now aims to increase its market share. LG is the largest manufacturer of the residential air conditioners and no. 3 in the mobile phone manufacturing. The company has been, for some time, yearning to foray into the appliances related to health cares like massage chairs.
LG has not been too receptive of price cuts but the ongoing competition has led it to come with campaigns with numerous lucrative offers. However, to tap these offers consumers must compare home appliances.
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